A Social Media Crisis
Social Media Etiquette is a nebulous topic, because you need to keep in mind not just who will see it, but who you the poster will one day represent in your career. However, sometimes its not the past that harms you, but backlash in the present. This is what happened to the Los Angeles Valiant when they announced their move to China and the termination of all player contracts. It was up to the social media team to soften the blow to fans but, ultimately, the vague response left fans to speculate and arrive at far wore conclusions than what actually happened. With this in mind, today I wanted to take a look at this situation and Social Media Etiquette as a whole to see what could have been done differently to avert this crisis.